Contract work to create concepts for the up-coming launch of an open-air shopping and dining area, known as KL City Walk, that promotes the best Malaysia has to offer. Together with the team, the concept of 'touching the 5-senses' was used to reflect the different elements one would experience walking through this area.
The most talked about among the designs was the idea of producing cards that induces the elements. Imagine, if you scratched on the ‘can you smell it?’ post-card only to be welcomed by the intoxicating smell of a Durian? or an embossed texture to feel the carving of a wood. These postcards we just conceptual ideas but the designs were created and printed as large scale wraps placed along the wall of a building at the intersection of Jalan P. Ramlee and Jalan Sultan Ismail in Kuala Lumpur.
The most talked about among the designs was the idea of producing cards that induces the elements. Imagine, if you scratched on the ‘can you smell it?’ post-card only to be welcomed by the intoxicating smell of a Durian? or an embossed texture to feel the carving of a wood. These postcards we just conceptual ideas but the designs were created and printed as large scale wraps placed along the wall of a building at the intersection of Jalan P. Ramlee and Jalan Sultan Ismail in Kuala Lumpur.
