The Ad Prentice is a showdown between Lucideas (ad agency) and a group of student who inspire to be the next big thing in the advertising world. The project was for IACT college (Institute Advertising Communication Training), where a group of high school leavers are to submit their creative adverts, selling their ability to be part of the elite 20 that were given a quick crash course on advertising by IACT college, for the final grand prize. At the finals, the students will butt heads with the creative agency to come up with the best ad concept for the following year for IACT college.

Working within a team (from Lucideas) from the start of the project to finish was certainly interesting as everyone partakes in every aspect of the project. Instead of just being limited to the look and feel of the layouts, one also gets involved in the mechanics of the project.

Print collateral: Flyers, adverts and buntings designed and printed for the competition.

Website designed to allow participants and viewers to engage with each other and vote for their favourites before the finals. The finals was judged by advertising industry professionals.