From a self-employed designer, to being a travel writer, and then working in a large multinational corporation, it has put me through various situations where adaptability and quick thinking took me a long way. I constantly look for challenges cause, hey, life would not be lived if you don’t take a risk or a chance. As they not only enrich your life but it’s a learning platform that makes you grow as a person. |
EDUCATION
Master of Arts in Design & Visualisation
Birmingham City University, England. 2009 - 2010 |
Bachelor of Arts (Hons.) in Product Design (Industrial)
Birmingham City University, England. 2006 - 2007 |
Diploma in Product Design
Centre for Advance Design (Cenfad), Malaysia. 2002 - 2005 |
CERTIFICATION
Brand Management: Aligning Business, Brand and Behaviour
University of London & London Business School (joint course). 2020 |
Mastering Digital Marketing: SEM, SEO, Social Media & Beyond
London Business School. 2021 |
Inbound Marketing
Hubspot Academy. 2021 |
EXPERIENCE
Creative Manager | SGK Inc
2020 - present
Branding and Creative Director | Freelance / Self-Employed 2014 - present Currently working on various graphic design, branding and packaging projects, on freelance basis. Below are some of the projects:
Creative Lead / Account Manager | SGK INC (A Matthews Internal Group Company) 2015 - 2019 A client-facing role, responsible for receiving creative briefs and managing the teams involved. Some of the key roles include:
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Art Director | ASEAN Union Inc.
2014 - 2014 A short term contract to lead a team of young designers in creating the company's marketing collateral as well as website for a project that they have undertaken in Laos - Savan eCo City (SeCC). • Created the investor profile and website. • Brand consultation in the development of SeCC’s brand and logo. Senior Graphic Designer | Ablemen Communications 2012 - 2013 Creating branding, advertisements and concepts for clients such as Kuala Lumpur City Hall, Century Logistic and Haus to name a few. Responsibilities include:
Industrial & Graphic Designer | Freelance 2011 - 2012 (based in Malaysia) 2009 - 2011 (based in England)
Design Technician | Dinah Body Design & Consultancy 2008 A ceramic pattern company based in Worcester, England. Development of design patterns for various clients predominantly within the premium ceramic industry; brands including Waterford, Wedgwood and Denby. Responsibilities include production of designs in Illustrator and Photoshop for presentation to clients. Assisting in the styling of tableware for manufacturing as well as visual prototypes before the design is finalised. Conceptual in House Designer | EP Manufacturing Berhad 2005 - 2006 Worked on several projects through EPMB for Toyota, Saudi Arabia Branch. Most of the works consist of hand drawn drawings of concepts. Most of the conceptual work involved certain car parts (such as bumpers, spoilers, front grill, side view mirrors) that were allowed to be redesigned to fit the target market. Other responsibilities include:
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TECHNICAL SKILLSAdobe Illustrator
Adobe Photoshop Adobe InDesign Microsoft Word Microsoft PowerPoint Microsoft Excel Keynote Cinema 4D Rhinoceros Auto CAD SOFT SKILLSSelf-Motivated
Solution Finder Team Management Collaboration Time Management Leadership |
OTHER SKILLSDESIGN
Branding Product Design Packaging Design Layout Typography Logo Design Colour Management (web & print) eCOMMERCE GS1 & SKU Vantage specification (FMCG) Hero Image production to GS1 & Cambridge specification (FMCG) Digital Marketing - Social Media WRITING Travel Writing Basic Marketing / Advertising Copy |