​From a self-employed designer, to being a travel writer, and then working in a large multinational corporation, it has put me through various situations where adaptability and quick thinking took me a long way.

I constantly look for challenges cause, hey, life would not be lived if you don’t take a risk or a chance. As they not only enrich your life but it’s a learning platform that makes you grow as a person.

EDUCATION

Master of Arts in Design & Visualisation 
Birmingham City University, England.
​2009 - 2010 

Bachelor of Arts (Hons.) in Product Design (Industrial) 
Birmingham City University, England.
2006 - 2007

Diploma in Product Design
Centre for Advance Design (Cenfad), Malaysia.
​2002 - 2005

EXPERIENCE

Branding and Creative Director  |  Freelance / Self-Employed
2014 - present
Currently working on various graphic design, branding and packaging projects, on freelance basis. Below are some of the projects:

• Sumba Diving - worked on their logo, website layout as well as their tone and voice for their social media account (Facebook & Instagram), as well as a branding consultant for their company.
• Worked with Steven Leach Group on producing way-finder signages for Melawati Mall in Kuala Lumpur.
• Creating marketing collateral and producing a brand evolution for Nook Flowers.
• Work on a yearly basis with the Royal Selangor Yacht Club (RSYC) to create their sailing guide book for the annual Raja Muda Selangor International Regatta (RMSIR). 
• Moonlighting as a travel writer for ExpatGo.

Creative Lead / Account Manager  |  Schawk! (An SGK Group Company)
2015 - 2019
A client-facing role, responsible for receiving creative briefs and managing the teams involved. Some of the key roles include:

• Creating briefs, or briefing the team on client’s expectations and communicate to client on the team’s concerns and questions.
• Developing style guides, ensuring both the client and production team understand the quality and specification that is expected to be produced.
• Getting involved with on boarding new accounts as well as managing new projects (initial kick off phase) in terms of eCommerce needs and production. 
• Educate the marketing team, when needed, on the offerings from the production centres as well as the trends in eCommerce for FMCG products and market prediction, especially with online digital storage assets and eCommerce specifications such as GS1 and SKU Vantage (also known as SKU Library).
• Overseeing the production team both 3D and 2D teams, especially for Hero Images that are now part of eCommerce Shopper requirement. 
• Working with R&D to develop scripts to help speed up production process. 
• Creating workflows (SOP) for new projects or accounts, that is best for production as well as ensuring the team understands the requirements. 
• Liaise with the business centres, teams and clients to start off projects or solve problems that concern eCommerce imagery. 
• Managing the delivery timeline, as well a production during the on boarding phase or on new projects.

​Art Director | ASEAN Union Inc.
2014 - 2014
A short term contract to lead a team of young designers in creating the company's marketing collateral as well as website for a project that they have undertaken in
Laos - Savan eCo City (SeCC).
• Created the investor profile and website.
• Brand consultation in the development of SeCC’s brand and logo.

Senior Graphic Designer  |  Ablemen Communications
2012 - 2013
Creating branding, advertisements and concepts for clients such as Kuala Lumpur City Hall, Century Logistic and Haus to name a few. Responsibilities include:

• Overseeing and producing concept from start to it’s final staged of production. 
• Producing mock-ups and prototypes for pitch and presentation to clients
• Meeting clients to receive briefs, as well as to understanding their needs and vision they have for their brand and products. 
• Attending meeting / pitch where possible to justify ideas and win client over. 

Industrial & Graphic Designer  |  Freelance 
2011 - 2012 (based in Malaysia)
2009 - 2011 (based in England)

• Worked with Leo Burnett (Malaysia) as a visualizer on their Sempoerna re-launch project (for Group Phillip Morris) as well as Petronas’ A Century of Fluids Innovation project.
• Worked with Lucideas (advertising agency) as a Graphic Designer, designing web layouts & print based artwork for an IACT project.
• A 3 month contract with KL City Walk, creating print based graphic work & signage for their launch, as well as project managing.
• Katika, a Swiss based furniture Design Company; did visualisation for their consumers (for custom made orders) and furniture design.
• Designing corporate identities and other graphic work for various companies in England whilst completing a MA in Design and Visualisation.

​
Design Technician  |  Dinah Body Design & Consultancy
2008 
A ceramic pattern company based in Worcester, England. Development of design patterns for various clients predominantly within the premium ceramic industry; brands including Waterford, Wedgwood and Denby. Responsibilities include production of designs in Illustrator and Photoshop for presentation to clients. Assisting in the styling of tableware for manufacturing as well as visual prototypes before the design is finalised.
 
Conceptual in House Designer  |  EP Manufacturing Berhad 
2005 - 2006
Worked on several projects through EPMB for Toyota, Saudi Arabia Branch. Most of the works consist of hand drawn drawings of concepts. Most of the conceptual work involved certain car parts (such as bumpers, spoilers, front grill, side view mirrors) that were allowed to be redesigned to fit the target market. Other responsibilities include:

• Making prototypes using fibreglass, as had an in depth knowledge on how to use and manage the material from setup to curing and the final finish. 
• Working on building 3D-Models for engineering.
• Preparing slides for pitch and presentations.

TECHNICAL SKILLS

​Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Keynote
Cinema 4D
Rhinoceros
Auto CAD

SOFT SKILLS

Self-Motivated
Solution Finder
Team Management
Collaboration
Time Management
Leadership

OTHER SKILLS

​DESIGN 
Branding
Product Design
Packaging Design
Layout
Typography
Logo Design
Colour Management (web & print)
 
eCOMMERCE (FMCG)
GS1 & SKU Vantage specification
Hero Image production to GS1 & Cambridge specification
 
WRITING
Travel Writing
Basic Marketing / Advertising Copy