While at Schawk! managed a number of accounts mainly in the FMCG area, focusing of producing eCommerce imagery as well as marketing imagery for print and digital use.
Responsibility with these types of projects include, receiving the brief from the client and managing their expectations, as well as briefing the team on the project and ensuring that the final outcome meets the client's expectations. Some of the clients include Proctor & Gamble (Global), Unilever (Europe & Americas), Coca-Cola Company (EIMEA & Americas), Campbell Soup (US), PepsiCo (US), Harman International (Global), Bundaberg, Diageo (EU & Americas), Mars (EU & Australia), Bayer (US), to name a few.
Responsibility with these types of projects include, receiving the brief from the client and managing their expectations, as well as briefing the team on the project and ensuring that the final outcome meets the client's expectations. Some of the clients include Proctor & Gamble (Global), Unilever (Europe & Americas), Coca-Cola Company (EIMEA & Americas), Campbell Soup (US), PepsiCo (US), Harman International (Global), Bundaberg, Diageo (EU & Americas), Mars (EU & Australia), Bayer (US), to name a few.
Renders for Packaging
Together with the team, we created and completed a set of product renders, where each of the image look hyper-realistic to fit the client's needs. These product renders are later used across digital and print mediums. |
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Marketing Imagery
Marketing imagery are usually used for both print and digital. Here the images are realistic plus 'enhanced' to look better and in some instances, the original artwork is edit to be inclusive. What this means is that the artwork only captures the main key points of the product, such as brand name, variant, variant imagery and other key points that as same if not similar to SKUs of the same variant and design in other countries. This allows the client to cross use the marketing imagery on a wider scale other than 1 or 2 countries. Working with both 3D artists, Colour Retouch team (CT) and Artwork Artists, we produced marketing imagery for a wide range of clients. |
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eCommerce Imagery
eCommerce imagery are usually straight forward and follows a predefined guideline. These guidelines are either GS1 or SKU Vantage with a few additions according to a client's needs. Before the team sets out work on the accounts, I would check that the guidelines are clear, iron out any doubts or questions before the team starts work. |
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Hero Images
Hero Images are images that are the first image you'd see on a product line; e.g: if you type in shampoo, you'll see a list of shampoo brands and variants pop up on your screen. These 'first' images are known as Hero Images. For the hero images I built the templates for artists to use, as well as train artwork artists on what to do and not do for Hero Image artwork. Also encouraged clients to consider and produce Hero Images as it was becoming a norm and will become a need in the future. |
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